WS 20/21: Business Electives

Some companies are older than usual. Others are very old! Still operating after hundreds of years (hence centennial), they can sometime even reach more than 1000 years old! 

Corporations are like empires: they rise, and most of the time, they fall. However, around the world, some companies have managed the extraordinary feat of existing over time, mostly by re-inventing themselves.

What are the secrets of companies that survive not only their founders, but also many generations of their descendants? 

Complement your economic knowledge in this case-study based course which investigates a number of world-famous organizations and analyse their development in their economic and historical context.